OUGD502 - Using Contextual Product Placement Photography To Sell Online

I have used my product photography workshop to help plan and inform a photoshoot to sell my BMX. I have used my knowledge on contextual placement and taken the bike up to a skatepark to help direct the item towards the desired target audience. I originally bought the bike off Gumtree for £100 and due to the new informed photography, have already managed to have 3 offers for £160 in the last 4 days. This has proven just how much of a difference some successful photography can make when selling a product.

The image below was the original gumtree advertisement which was showcased for £130 and sold to me by the previous owner for £100. My photography increased the value of the item by 60% when I came round to selling the bike on.

Original Advertisement (Bought for £100)