OUGD502 - Coors Light Can - Reflecting on Pressision Inks & Possibilities

After returning from Pressision Printing, I started to notice the different inks and stocks in use in the world around me. For example, the Coors Light Can below has temperature changing ink which makes the mountains turn from white to blue when the can goes cold. I remembered this being one of the ink choices available at the printers and am now starting to notice ways which this technique can be utilised into real world helpful situations.