- Check in - Check out process
- One CEO knows another CEO - how to find clients
- Iphone £500 - £50 analogy
- £6000 to £36000 in 48 hours
- Salary / Expenses / Savings - money gets divided into 3 equal parts
- Sales (raising awareness of your existence) / Development / Execute
- Blockbuster example, development is important to not become obsolete
- The first time I charged £9000 for a job, was the first time
- Understand the value that you are providing to your client
- In the room with the stockowners and businessmen as they need to have ownership, the idea will not be implemented when the creatives are still there so the company needs to feel as though they own the idea. The owners also know more about the company than the creatives.
In terms of financial management and the business of graphic design, I actually learned quite a lot from this professional talk. I hope to watch more talks regarding profitability, management and clients in the future. The collaborative exercise was also a great opportunity to work alongside other creatives brainstorming ideas.
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