Saturday, February 6, 2016

OUGD402 - Self Branding - Concepts & Ideas + End of Level 6 Ideas

After my PPP tutorial with penny, we discussed various topics which I was interested in and how I could bring them all together and create an identity that would represent me as a whole. My interests which were discussed were Motion graphics, music, architectiure, interior design, graffiti, lighting, festival backdrops, photography, 3D design and barbering. After discussing my interest in festivals and how the mixture of music, motion graphics and scene creates an atmosphere, we started to explore other scenarios in which motion graphics can create an atmosphere. We considered installations where I could use urban architecture, music, lighting and typography to change the mood and create peaceful environments. I could collaborate with interior designers, film makers, photographers, DJs, architects and sign writers such as my friend Ste who I talked about in my previous blog ' '. This concept would utilise all of my interests and not limit me to the usual plain motion graphics which most most motion graphic designers produce. I suddenly had a rush of ideas and concepts which I could produce in this bespoke line of work which would give me a unique style above other motion graphic designers. All of these ideas include travelling all over the world and producing emotional installations in exotic places. For example, I could travel to see cancer patients who are being forced to shave their hair off and create a charity event installation depicting the pain and emotion of this experience. Through motion graphics, lighting, music, photography and interior design, I could really bring this raw emotion to life and go one step further than normal cancer charity events by showing the viewers the reality through the use of this powerful installation.

The video below is an inspirational example of how lighting, music, graphics, architecture, typography and film can create an atmosphere for the viewer


Through this concept, I came up with the brand 'E-MOTION', which I have started to produce initial logo ideas below. It would play on the emotions of the audience to create motion graphics installations.




I could put on an exhibition at the end of my final year and send out invitations to industry professionals around leeds. I could also create lanyards or goodie bags to give the companies something to keep to remind them of my work. I could also collaborate with fellow students and other contacts I have such as DJs and Graffiti artists to produce live pieces of work whilst the exhibition is being showcased.


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