I was recently commissioned to produce some promotional material for a techno event in the Manchester area, multiple factors were taken into consideration for this self-driven work such as theme, relatability and appropriateness. These factors were all derived from understanding the target audience and what they might associate with the techno musical genre.
The brief was a great opportunity to experiment with photography and long exposure studio techniques, by setting the shutter speed to 1 second+, I could move various light sources around in the frame to create some unique neon light patterns. These were then used as a backdrop to overlay the type and information on top of.
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