OUGD602 - 'The Printworks' Branding Analysis

Whilst reading the magazine 'Computer Arts' Issue #264, I noticed an article on 'The Printworks' branding conducted by Leeds based studio Only. This article caught my attention due to the aesthetic appeal and relatable content to my own practice, therefore I wanted to analyse the brand identity further to grasp a better understanding of why I found its aesthetic and style so appealing.

The brand identity spans across all aspects of the design, following the idea of motion within the printing press, this places high priority on dynamic typography throughout the whole identity. From static posters to animation, this idea of motion is represented, I found this particularly inspiring on the static typography and print based media as many different methods have been adapted to represent fluidity and movement. For example, rolling warped type, repetition and stacked type have all been used to give the type characteristics and movement personality. The monotone colour scheme also creates a bold high contrast which can relate back to the authenticity of black and white film and print. This creates focus on the small amounts of colour photography in the designs and acts as a boarder to draw the viewers eye to the focal points on each page.