I have included this PPP post as it was influential on my OUGD403 Logotype brief. It really helps to dissect other professional pieces of branding in order to find out what makes a successful piece of branding when creating your own.
Walking home from University, I stumbled upon some branding for a couple of stores which, as a graphic designer, I was offended by. Even though the 99p store is a low cost budget store, I was instantly turned off from even entering the shop. I am a student and often shop a some pound shops but I doubt that I will ever enter this store just because of the branding. I understand that the shop doesn't really have the accolade of being extravagant however, it doesn't stop competitor pound stores from having far better branding. I feel that just by a re brand, this company can drastically boost sales.
After noticing that the brand had a disgusting logo, I started to think about what makes it unappealing. The fact that they have used a 'comic sans' font is obvious however, I also feel that the bright yellow, red and blue clash with each other too much, loosing the red could balance out the contrast a little. The yellow on blue could then work together whilst still making the brand stand out on the high street, Ikea have gone for a similar approach to stand out. They also have these beautiful sheeted windows which could be optimized with the branding somehow.
This second piece of branding is ridiculous. The salon was completely empty with the owner looking very bored inside. But does it come as a surprise? The owner has budgeted that much that he has reverted to printing his own lettering off on white paper. This shop is not branded at all and it showcases how important graphic design and branding is within a company for it to succeed. All this salon needs is a nice boutique style branding and i'm sure that it would have 10 times more customers.
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