- Focus on the products USP
- Introduce something which is unexpected into the brand
- See what everyone does is doing and do something different
- Design for the audience, what would they like to see?
- Gather the existing brands and try to reinvent them with something new and innovative
- Get people interacting with the brand
- Project-Disrupt.com
- Martin@robot-food.com - now hiring
The planning and thought process methods shared throughout this talk is what I have mainly taken away. The way which they tackle a brief was so interesting to see and hopefully I can take some of these thought processes into my own practice.
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