OUGD602 - Functional Typography

Whilst off over the summer period, I worked as a labourer for a construction company, whilst on site however, I noticed many creative elements which are utilised in co-ordenance with the context and purpose of the buildings site.

In particular, I often found that the typography used on objects and tools were all applied with function and purpose in mind. The wooden pallet below utilised wood burning methods to emboss their phone number onto their product. This method is cheap, durable and has no waste products or inks used within the application of the type.

The skip hire company however, opted for a different technique which functionality still at the core of its design considerations. They have used stencil type which again makes the application of the type clear, legible and cheap. It also allows the use of colour within the design which will help grab the audiences attention when being transported to and from a job. The downsides to this method are durability as paint can be scraped off as well as new spray paint needing to be purchased for the reapplication of the type when it becomes damaged. This also results in more waste product making it  more damaging to the environment.