OUGD602 - Evaluating Fruit Packaging Designs / Extended OUGD505 Thoughts

Whilst reading the newspaper, I came across a small article about how sell by dates are starting to be layered onto avocados, saving the need for unsustainable packaging being used around the product. Similarities were noticed with this concept and some of my own fruit packaging design concepts in the OUGD505 Studio Brief 2 project. However, this sell by date concept utilises more of a functional purpose rather than decorative like my wax on banana concept. Both ideas prioritise the sustainability of the product by removing and plastic packaging and applying type or design directly onto the skin of the fruit, this allows the product to be as biodegradable as possible.

Following on from this article, I noticed a coconut product in a supermarket a few days later which also utilises a similar technique. This packaging design however, seems to have applied etching or wood burning to the exterior of the fruit in order to display its brand identity. It has also minimised the packaging design of the coconut water by leaving the water in its natural enclosure and adding a can piercing to the top of the coconut allowing the consumer to easily open and consume the product. This not only makes the product more sustainable via minimalist packaging and waste, but also intrigues the customer to buy this version of coconut water instead of other bottled brands because it appears the most natural and unaltered from nature. The company has identified its demographic to be a healthy and organic customer and capitalised on that characteristic by appearing to be the most natural and organic product.