The way which this bottle packaging has been designed is ingenious. The print on the clear packaging creates the illusion of condensation on the outside of the bottle signifying that the bottle is ice cold. This is the reason that I personally picked the drink up in the first place as it looked much colder than any of the others in the fridge. It was only until I got outside the store when I realised that the drink is in fact not any colder but has used clever advertising to trick me into buying the product. After analysing the bottle, I still don't quite understand the method to create this effect however, I find the packaging utterly unique to anything I have seen before.
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