OUGD502 - Village Bookstore - Leeds

Whilst looking for a Birthday Present for my mum, I came across the 'Village Bookstore' in Leeds. This store sells all sorts of creative publications and books which could be incredibly inspirational in any future briefs. After speaking to the owner, I also discovered that they accept personal individual creative projects which means that I could possibly get featured in the store if I create any interesting publications in any future projects.

Their social media pages are also a great source of inspiration and will help to keep me updated in the creative world.

OUGD502 - Sparkling Ice Drink Packaging Design

The way which this bottle packaging has been designed is ingenious. The print on the clear packaging creates the illusion of condensation on the outside of the bottle signifying that the bottle is ice cold. This is the reason that I personally picked the drink up in the first place as it looked much colder than any of the others in the fridge. It was only until I got outside the store when I realised that the drink is in fact not any colder but has used clever advertising to trick me into buying the product. After analysing the bottle, I still don't quite understand the method to create this effect however, I find the packaging utterly unique to anything I have seen before.

OUGD502 - TT Fitness Second Photoshoot - Industry Experience

About a month after my first photoshoot with the TT Fitness brand, the founder approached me again to plan and conduct a second photoshoot, this time consisting purely of women's fashion. Firstly, I went to take a look at the new clothing and once I realised that the majority was 'camouflage' designed, I wanted to try to create a connection between the clothing and the environment. Therefore, I made the informed decision to plan the photoshoot in some forests and around a lake. I also planned the models and props for the shoot such as boxing wraps etc... before conducting the shoot using a canon 75 - 300 f 4-5.6 11; a Canon Speedlite 430 EX11 and a FM Radio Trigger.

OUGD502 - Copycat Murals Photography

I have travelled back to the gym this week to take photographs of the final Mural design for the website. It was an interesting opportunity to expand my contacts in the creative industries as I have now exchanged contact details with the head artist of the company 'Copycat Murals'. This could result in more work in the future with possibly designing murals for the company.

OUGD502 - Powermill Gym Opening - Event Photography

After the leaflet designs and original photoshoot, I was invited to be the event photographer for the official re-opening of the gym. Below are some of the photographs taken which was later used amongst social media sites to raise publicity of the new gym.

I found that working with set deadlines for this gym before the official opening has really helped to improve my organisation skills. Because of the tight scale of time which I was given to conduct all three jobs, I had to use initiative and professionalism to balance all of the tasks set.